At a time when entertainment culture is shifting, three industry veterans are answering with vision, craft, and reach.

Rileah Vanderbilt, Jennifer Muro, and Hillary Jones combine three lanes of power: viral fandom-first creation, award-winning storytelling for the biggest franchises in the world, and studio-level dealmaking and distribution. Together, we represent the full pipeline: from spark to script to screen to scale.

What makes us different is that we don’t just know the audience. We are the audience. We’ve lived in these fandoms, we’ve spoken their language, and we’ve watched them go underserved by replaceable, algorithm-chasing content. Romance is already the #1 driver of vertical engagement worldwide. Add fantasy, horror, sci-fi, and supernatural into the mix, and you have the most loyal, passionate, monetizable fan base in the short form space.

That’s what we’re building: the first branded vertical label devoted to genre-centric romance — the very stories that dominate BookTok, fan art, cosplay, and cons, but that no platform has figured out how to serve at scale. Like A24 carved out prestige in indie film, we aim to carve out prestige in vertical.

Our combined strength isn’t just experience, it’s inevitability. We’ve already proven that premium quality can thrive on micro-budgets, that fandoms will rally behind authentic voices, and that genre-romance is the next untapped frontier.

Actor • Producer • Genre Storyteller
Rileah Vanderbilt is an award-winning actor, producer, and content creator known for redefining what genre storytelling looks like in the digital age. A true multi-hyphenate, Rileah got her start on screen but quickly stepped behind the camera founding her own productions to create more acting opportunities for herself and to carve out space for women in genre, fandom, and fantasy where they had long been overlooked.
She co-founded the viral collective Team Unicorn, whose cult-favorite videos like Geek & Gamer Girls and All About That Base helped pioneer fan-driven content in the early YouTube era. Her work has racked up millions of views and earned features on Good Morning America, The Hollywood Reporter, Deadline, io9, and more. Over the past decade and a half, Rileah has produced scripted content with Adult Swim, Nerdist, Lionsgate, and Legendary, all while collaborating with pop culture icons including Stan Lee, James Gunn, Seth Green, Weird Al Yankovic, and director David Yarovesky. Her portrayal of Wonder Woman in Rainfall Films’ viral short remains a fan-favorite, viewed over 4 million times in its first week.
As co-founder of Danger Maiden Productions, she has built a slate of genre-rich shorts, pilots, and music videos—including the award-winning Saber series—all created for under $30K per project while maintaining cinematic quality and fandom-first storytelling.
With nearly two decades in the entertainment industry, Rileah has witnessed the evolution of media firsthand—from the rise of viral content to the changing landscape of digital distribution. As storytelling continues to shift, she’s actively exploring new formats and creative collaborations—seeking bold ways to bring genre-driven narratives to audiences wherever they are, and however they watch.

Partner • Producer • Entertainment Attorney
Hillary Jones has spent more than a decade at the intersection of business, law, and entertainment—guiding projects from script to screen with a sharp eye for both artistry and commercial success. A top-rated Entertainment & Sports attorney and founder of Jones & Jones Law Group, Hillary has represented writers, directors, actors, and production companies before rising to become President of Smith Global Media on the Sony lot. There, she led theatrical campaigns, secured studio-level distribution deals, and built a reputation for delivering results with both efficiency and impact.
Hillary’s background spans law, production, and distribution, with a track record of negotiating high-value agreements with major studios and streamers including Sony, Lionsgate, Universal, Peacock, Amazon, HBO, and Netflix. She has worked alongside acclaimed talent such as Academy Award–winners Hilary Swank and Da’Vine Joy Randolph, as well as Rebel Wilson, aligning top-tier creative voices with strong commercial opportunities.
Her career is marked by an ability to balance studio-level outcomes with independent-level resources, releasing multiple theatrical titles within the same month and orchestrating high-profile P&A campaigns. This efficiency reflects her belief that innovation and resourcefulness, not inflated budgets, drive lasting success.
Today, as a partner, entertainment strategist, and head of production for Bonniebryn Entertainment, Hillary specializes in micro-targeted, high-production-value content designed for passionate, clearly defined audiences. Her approach mirrors the evolving media landscape: delivering stories that speak directly to fan communities who fuel cultural momentum. Having successfully navigated shifts from traditional distribution to streaming, Hillary is uniquely positioned to help pioneer the next evolution in storytelling—serialized formats that demand quality, innovation, and audience-first vision.
At the heart of her work is collaboration. Hillary has built enduring partnerships across studios, streamers, and creators, reflecting her commitment to shaping an entertainment future that blends creativity, efficiency, and cultural relevance.

Writer • Producer
Jennifer Muro is a Peabody Award–winning writer and producer whose career spans two decades of building worlds across television, streaming, and comics. Known for bringing emotional depth and cinematic scope to genre storytelling, she has become a trusted voice for some of the most iconic franchises in entertainment.
Her work includes co-producing Paramount+’s Star Trek: Prodigy, serving as head writer on Netflix’s upcoming Stranger Things: Tales from ’85, staffing on Marvel’s Secret Invasion, and writing Lucasfilm’s Star Wars: Forces of Destiny. She also co-produced Amazon Prime’s The Legend of Vox Machina, a fan-favorite Kickstarter phenomenon that became a multi-season hit.
In publishing, Jennifer co-created Primer for DC Comics, introducing a new heroine to the DC Universe. The graphic novel has gone into multiple printings and launched a sequel featuring the Teen Titans, cementing it as a modern classic for young readers.
A lifelong geek and lover of genre content, Jennifer knows how to write for the very worlds she grew up immersed in—whether that’s science fiction, fantasy, or superhero storytelling. She has worked with powerhouse studios like Disney, Marvel, Lucasfilm, DC, Warner Bros., Netflix, Amazon, and Paramount, consistently creating stories that resonate with fans while reaching wide global audiences.
With a career rooted in fandom, worldbuilding, and premium storytelling, Jennifer continues to explore new formats and platforms, championing the belief that innovative storytelling—whether shortform or longform—can still deliver the same quality, scope, and heart as traditional media.